It is your impact on the greater good that matters most.

Greater Purpose. Greater Good.

We believe when you know your company's greater social purpose - which lies far beyond your company's product or service - you value the greater good and find ways to serve it.

We help you discover how your purposeful, good works manifest themselves in enormously impactful ways!

To be relevant in today’s socially conscious marketplace, your company has to care a lot, innovate beyond what you thought was possible, and make a true difference.

We help companies reach a clear goal for social impact while keeping profits at the forefront. 

In partnership with you, we create a social impact strategy that will strengthen your company’s brand, gain more loyal customers and attract great talent.  

How are you elevating your brand with goodness?


Purposeful and impactful good works benefit your business, your legacy, your community and humankind.

When you support social causes that are important to your business people take notice.


When your company's brand is linked to an important social value, it becomes immediately more relevant, solidifies brand integrity and raises your brand's appreciation for making the world a better place.


Consumers today want more than a perfect product, they want to spend their time and money with a company that gives back. Being more socially conscious attracts more customers and great talent.

We help you move from intent to impact.

(with a few steps in-between)

Our mission is to incorporate your company's greater purpose into your work culture in ways that benefit the greater good.

With a focus on your purpose, we work with you to develop your vision for doing good and align it with your core business strategy and goals.



Identify your company’s social purpose. Envision ways to embody good within your company's culture, your community, and the world.



Establish and implement a well-defined social impact strategy reflecting your company’s unique values and differentiated products or services.



Determine how to measure your company's unique social impact and choose the standard that is right for you.



Identify and evaluate others who value your company’s social purpose and build a strategic relationship or partnership that will benefit the greater good.

"For we are God's handiwork, created in Christ Jesus to do good works, which God prepared in advance for us to do." Ephesians 2:10

Our intention is to be a light for you, that you might discover your deeper why and find ways to positively improve the lives of humankind.

We help you maintain focus on your company’s values, competencies, and aspirations when determining where to make the greatest social impact.

Erin Frisby chooses to live each day with the intention of reflecting heavenly light, so all may see it and be inspired to share it. Erin is a passionate Social Impact Strategist and the founder of IMPACT MATTERS, LLC, helping companies to develop programs that drive profits, while positively impacting society. Erin is an Air Force Academy graduate who spent the first eight years of her career in the military. Upon leaving the service with the rank of Captain, she led operations at a healthcare company that was very forward thinking when it came to making a difference in the world. One of her favorite community projects there was being part of the team to help make over 1,400 prosthetic hands for amputees in 67 developing countries. It motivated Erin to find other ways to ignite positive change. 

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